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ENurturing For An Efficient Sales Pipeline
mediapost.com – YEARS AGO, I FOLLOWED UP on a failed lead generation program by speaking to the salespeople who called the leads. They told me, “I called and asked if they wanted the product, but they...
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Testing: What Do You Really Learn?
mediapost.com – IN THE WORLD OF EMAIL marketing and marketing in general, everyone loves to discuss testing. It’s usually the second thing out of a marketer’s mouth when discussing email, outside of...
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Tracking Email Campaigns Using Google Analytics
mediapost.com – GOOGLE ANALYTICS IS A free Web analytics tool that can be integrated with your email marketing campaigns to gain valuable information about the subscriber activity on your site. This...
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Leverage Your Unsubscribes
mediapost.com – A recent In-Box Insiders discussion was whether a click on the unsubscribe link in an email should be included in the response rate calculation, as would a click on a product link....
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Best Practices For Unsubscribing
mediapost.com – JOHN ENGLER OF UNSUBCENTRAL HAD some great comments based on my article last week and the problems I was having unsubscribing from a newsletter. I’m providing them verbatim with his...
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When To Write Long Emails
mediapost.com – LONG COPY HAS BEEN THE stock-in-trade of advertising writers since Gutenberg first made type move. Like top salespeople, writers know that given a chance to flex their verbal muscles,...
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What’s the Best Frequency? Who Cares
mediapost.com – ONE QUESTION THAT EMAIL MARKETERS continue to ask all the time is “How often should I email my subscribers?” If you are a publisher, this is still a reasonable question. But for most...
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Segmenting Email With Web Analytics
mediapost – TRADITIONALLY, WEB ANALYTICS OF ON-SITE behavior and email metrics have peacefully co-existed in separate silos. Once a message gets its audience to a site, many email marketers believe...
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